This envisioned ski and snowboard shop is a new privately owned retail boutique that wishes to provide quality equipment while sharing a passion for winter sports. This shop will be home to many local ski and snowboard clubs, which will eventually expand nationally. This company also hopes to host a “ski and snowboard swap” twice a year to make these activities more accessible. The target audience are youth and young adults, ideally from ages 12–30 around the Yonge & Eglinton area.